JED Poster Mockup
JED Poster Design
JED Brochure (Front)
JED Brochure (Back)
Printed Brochure (Front)
Printed Brochure (Back)
Printed Brochure (Open)
Project Overview
This project developed a cohesive identity system for the JED Foundation without relying on a traditional logo, using color, typography, hierarchy, and composition to communicate hope and support around teen mental health. Designed for parents, the system was applied across an 18" x 24" poster and a foldable brochure, using an abstract “tear filled eye reflecting the stars” concept to express hope through subtle emotion rather than literal symbols. The brochure used a double swinging door fold with navigational cues to guide readers through the message in a clear, intentional sequence.
