Project Overview
This project redesigns the packaging for Wegmans Fruit & Grain Bars with three new breakfast box designs featuring sporty fruit characters for the strawberry, blueberry, and apple cinnamon flavors. The goal was to create packaging that feels fun and energetic for kids while clearly communicating nutrient focused benefits that appeal to parents. As an interactive extension, a display prototype was also developed for a simple educational puzzle game based on the characters and fruit facts.
Wegmans Research & Analysis
Site Analysis & Documentation
Brainstorm & Moodboard
Sporty Fruits Concept Proposal
Sporty Fruits Color Choices
Type Studies
Character & Background Designs
Box Design V1 Iteration
Box Design V2 Iteration
Box Design V3 Iteration
In-Progress Display Wireframes
Refined Character & Background Assets
Final Strawberry Box Design
Final Apple Cinnamon Box Design
Final Blueberry Box Design
Final Display Screens
