Primary Logo
Secondary Color Logos
Project Overview
The new identity for Mercer Labs: Museum of Technology and Art reflects its spirit of experimentation, interaction, and play. Inspired by the museum’s sensory approach, the design emphasizes immersion and discovery across every touchpoint. The logo incorporates Braille as a way to reflect founder Roy Nachum’s vision of accessibility and multi-sensory connection. This rebrand transforms Mercer Labs into a visual and tactile experience that invites audiences to explore the evolving dialogue between art and technology.
Mercer Labs Overview
Rebrand Color & Type Choices
Rebrand Patterns
Primary Logos
Secondary Color Logos
Staff Business Cards
Final Screen Designs (Desktop)
